Has McDonald’s Store Design and Layout Become Too ‘Sterile’?
Over the last few years, there have been a growing number of posts on social media platforms criticizing the evolving store design and layout of McDonald’s locations.
One such thread on Reddit from earlier this year discussed how modern McDonald’s locations are starting to feel too “sterile,” like a hospital cafeteria.
One commenter said, “McDonald’s no longer wants people inside their restaurants. They have done everything they can, including removing the soft drink machines, to make you not want to eat inside.” Another added, “Ours moved away from the kid friendly design long before the pandemic. Shifted more to a cafe style look almost as if they were trying to be more trendy and adult focused.”
In 2021 on a message board called NeoGAF, customers were already noticing and commenting on this sterile transformation. The thread began with a user sharing an opinion on how McDonald’s looks too “iPhone-y.” They stated, “Over the years, I’ve noticed that the general presentation of McDonald’s, from the branding style, menu design, and interior of the stores has started to feel less and less like a restaurant, and more akin to an Apple store.” They went on to explain that the presentation actually makes the food look less appetizing.
This transformation has been happening over the past few years, with Vox releasing an article in 2021 about “why McDonald’s looks sleek and boring now.”
The article explains that McDonald’s has shifted toward a more standardized design, trading its iconic, colorful look for muted tones and boxy structures. This change reflects a broader trend in the fast-food industry, influenced by the rise of fast-casual restaurants like Chipotle, which prioritize a more subdued aesthetic.
As the brand moves away from its whimsical origins, featuring characters like Ronald McDonald, some critics argue that McDonald’s has sacrificed its unique identity. This evolution aims to appeal to modern consumers but has led to a more generic appearance that lacks the memorable charm of its earlier locations.
In McDonald’s defense, the company announced early last year that it was shifting to a new store layout design philosophy.
Nika Samedova and Silke Korporal are driving a transformation in McDonald’s restaurant design, emphasizing modernity, sustainability, and customer experience.
Silke, as McDonald’s lead for global design standards, integrates practical insights from her early experience as a crew member to create layouts that enhance employee efficiency. She has successfully introduced self-order kiosks and table service, promoting a more relaxed dining atmosphere. Silke also prioritizes sustainability by sourcing eco-friendly materials and improving building efficiencies.
Nika, the global restaurant design lead, focuses on developing engaging environments for families, reimagining play areas to enhance the overall experience. Her designs aim to make McDonald’s spaces feel inviting and comfortable, fostering cheerful gatherings.
McDonald’s stated in the announcement that, together, Nika and Silke challenge traditional design norms, aiming to create modern, welcoming spaces that resonate with today’s consumers while remaining true to the brand’s heritage.
In August, Fast Company released an analysis of McDonald’s locations that highlighted significant variations in interior design across the top-rated restaurants in the U.S.
After assessing Google Maps reviews of all McDonald’s locations across the country, the outlet created a list of the best and worst restaurants. Leading the “best” list is the McDonald’s at 2130 Main St. in Eagle Pass, Texas, which boasts a stunning interior that customers describe as spacious and well-designed. A standout feature is an ordering machine that allows patrons to skip interacting with staff, enhancing the dining experience.
Tying for second place are two uniquely designed locations. The McDonald’s at 720 Imperial Ave. in Calexico, California, is praised for its efficient drive-thru service, but it is the interior that captures attention with its modern aesthetic, creating a pleasant atmosphere for diners. Meanwhile, the McDonald’s Mansion at 2045 Jericho Turnpike in New Hyde Park, New York, features elegant design elements thanks to its conversion from an old house, complete with bay windows and an upstairs balcony.
Lastly, the McDonald’s at 10207 Lakewood Blvd. in Downey, California, while primarily known for its historical significance, also offers a nostalgic decor that includes a mini-museum, making it a unique dining destination.
These top locations illustrate how interior design can significantly enhance the customer experience at McDonald’s.
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